I was recently having a drink with a friend of mine when we got on to the topic of marketing. He had graduated from a university in the southeast a few years ago with a degree in business. He brought up a professor who had the solution to all of marketing’s problems: Flash mobs.
“It didn’t matter what the scenario was,” my friend told me. “The answer was always ‘do a flash mob.’”
Flash mobs gained popularity several years ago, even making their way to the popular television show, Modern Family.
However, flash mobs have gone the way of eye rolls and face palms.
But, guess what flash mobs? Time to move over because live-videos have arrived on the scene. There is this notion that live-video’s are the “next big thing.” Live video feeds like Meerkat and Twitter’s Periscope are more like MySpace and those cringe worthy flash mobs – they will be remembered with funny affection. People will likely say, “Yeah, I remember those. I can’t believe anyone thought that would catch on…” Despite news today that Periscope eclipsed 200 broadcasts this year, these live-feeds are a solution to a problem that no one asked for. Sure, the option is there to look in on random people beat boxing to old school hip-hop. But these live feeds are equivalent to your parents’ generation driving up and down the boulevard – it is something to do when there is nothing to do.
Not to mention these apps lose their “cool” factor when local news anchors and your middle school teacher incorporate it. Instead of being “live!” Millennials will prefer to get their enjoyment from Snapchat, Instagram, and YouTube AT the moment they prefer.