Visiting my local Best Buy! can be a bit of a drag. Sad looking men and women dressed in khakis and blue polos clutter the store. As are customers looking for the best deals on out-of-date video equipment. “Hey, look! Forrest Gump for $9.99!”
Get me out of here.
I was there to look for an HD antenna because I refuse to shell over hoards of cash to AT&T or Comcast. That’s when we met. Sitting there on a table with expensive cameras and a hoard of smartphones was a pair of virtual reality goggles.
I put them on, and was instantly blown away. At first I was looking straight ahead. There, in front of me, appeared carnival barker yelling in to a megaphone. Not too exciting, but pretty intriguing. That’s when something amazing happened. I turned my head slightly. I took off the goggles.
“Are you kidding me?” I said to myself.
I put the goggles back on and could not believe it. There I was: at a Best Buy! in Nashville, Tennessee, a 33 year old man spinning around and around with his mouth wide open. I’m sure the sight of me was probably as intriguing as the sight going on inside those goggles. I could not believe it, with the emergence of Virtual Realty, or VR, we can now honestly say, “we are living in the future.”
Privacy issues aside this technology has the potential to change how wearables interact with us. These devices have the ability to connect bed-bound people to the world like never before. It’s only a matter of time before these devices get crisper images and become more interactive. Marketers would be wise to take advantage of this new technology. Instead of waiting to see what happens, learning how to create stories to reach Millennials in this platform is a must.
What are you waiting for?